![]() Many industry experts had predicted that digital would become a more prominent channel for film distribution, but what’s striking is the speed at which it is taking place: it took more than 10 years for the DVD release window to shrink by half to where it is now, yet it only took 3 years for the digital download window to shrink by almost two thirds (see graph).Īnd the trend does not seem to let down. A three-year research project with my colleagues John Mooney and Marlene Biseda at Pepperdine University shows how digital has become, if not king, then at least prince: In early 2012, movies were available for digital download about 9 months after theater release on average, but movies released last summer were available for download 3-4 months after theater release, roughly at the same time as DVDs. But as with many other industries, the internet has turned that distribution model upside down. ![]() Under the traditional film distribution model, the primary channel has historically been the movie theater, and for the last few decades DVD distribution has been a profitable secondary channel.
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